LookEar designs and develops interpretive exhibitions and facilities for natural and cultural heritage areas.
This means means fathoming the essence or heart of the story to be told and developing the interpretive facility’s overall content and structure. It also means understanding who the visitors are, how best to attract their attention and what will be effective communication mechanisms.
We believe that interpretive material should provide more than simple information.
It should foster inquiry, and make the unfamiliar familiar.
It should be presented in a way that engages and entertains people.
It should encourage the audience to learn more.
It should even arouse emotions.
It should encourage people to think more deeply about the themes and topics at hand.
Using these principles, LookEar develops high quality interpretive products using imaginative concepts, thorough research, succinct writing and the innovative use of a wide range of media.
