Bells Beach is one of the most famous surfing breaks in the world. It hosts the annual Easter Rip Curl Pro surfing event, which in many circles is the “Wimbeldon of Surfing”.

As part of a master planning project, LookEar was commissioned to develop an interpretation plan for the reserve that took into account the many different types of visitors and the significant management issues.

Key stories and messages were identified along with recommended interpretive forms. A guiding principle for the interpretation plan was to integrate the interpretation into the recommendations of the management plan and to ensure that the interpretive forms were low key with minimal impact on the natural aesthetic of the area.

The project also involved an extensive community and stakeholder consultation process.

Client: Surf Coast Shire