Australian Racing Museum and Hall of Fame
Champions is dedicated to the world of Australian horse racing. The exhibition provides insights into the lives of jockeys and trainers, judges and stewards, bookies and punters, and of course the fashion queens.
An important objective was to bring the excitement and glamor of horse racing to a new generation of potential race goers, whilst presenting the treasures and historical details to the enthusiasts.
The exhibition incorporates an extensive collection of objects and images, along with cutting edge technology and archival footage.
Originally located at Melbourne's Federation Square, the exhibition was relocated to the National Sports Museum at the MCG.
LookEar was responsible for:
developing the interpretive concepts and themes
The project was developed in association with emerystudio and Sound Environment.