Old Victoria Brewery
Tribeca is a commercial and residential redevelopment of the old Victoria Brewery in East Melbourne, the birthplace of the famous Victoria Bitter beer.
Tribeca and Lovell Chen Architects
As part of this development, the Brew Tower Museum was established over six levels of an original brew tower built in 1916.
Large industrial machinery combine with display panels and interactive soundscapes to present both the actual process of brewing beer and the lives of the brewers themselves.
LookEar and associates were responsible for:
developing the interpretive concepts and themes
content research and oral history interviews
display text and scripts
exhibition and graphic design
manufacture and installation
The project was developed in association with Mauhaus, Sound Environment and Mal Thomas Design